Tiktok And How it so popular.

What is this ‘ticktok’ behind which people are going crazy

First scene

‘What do you know about the price of a pinch of vermilion, Ramesh Babu?’

In the background, this dialogue of the film ‘Om Shanti Om’ is heard in the voice of Deepika Padukone and a common girl’s face is seen in front. The girl takes her fingers to the forehead and with passionate eyes shakes her lips along the lines of the dialog.

Second scene

Two boys in school attire try to imitate the dialogue of the movie ‘Deewar’ … ‘I have a car today, a bungalow. what do you have?’ All this is so funny that laughter is missed on seeing it.

Every person using the Internet is two to four of such short videos. Most of such videos are from the Chinese app ‘Tiktok’.

What is ‘ticktok’?

‘Tiktok’ is a social media application through which smartphone users can create and share short videos (up to 15 seconds).’Bite Dance’ is a company owned by it, which launched ‘Tiktok’ in China in September 2016. In the year 2018, the popularity of ‘Tick-Talk’ grew very fast and in October 2018, it became the most downloaded app in America.The introduction of tick-talk on the Google Play store is called ‘Short videos for you’

Tiktok on the Play Store is written as defined:

Tick-talk is not a simple way to make short videos from mobile. There is no artificiality in this, it is real and it has no limitations. Whether you are brushing or making breakfast at 7:45 am – whatever you are doing, wherever you are, come on a tick-talk and tell your story to the world in 15 seconds.

Your life gets more fun with Tick-Talk. You live every moment of your life and always look for something new. You can give your video a new color with special effect filters, beauty effects, funny emoji stickers and music.

‘Tiktok’ in India

Tick-talk downloads in India are more than 100 million. According to a report in the Economic Times, it is used by about 20 million Indians every month.

The popularity of tiktok in Indians can be gauged from the fact that eight million people have reviewed it on the Google Play Store.

The interesting thing is that a large number of people using ‘tiktok’ are from the people of villages and small towns. Even more shocking is that the madness of tick-talk is raising the head of even the small children of seven to eight years of age.

Not only this, now it is being liked that Bollywood stars like Shraddha Kapoor, Tiger Shroff and Neha Kakkar have also come on tick-talk.

Some special things about tiktok

You cannot use your voice while making videos with tictok. You have to ‘lip-sync’.

While on Facebook and Twitter, to get a ‘blue tick’, or to get their account verified, the common people have to struggle a lot, on the tiktok, the number of users with a verified account is very large. And yes, it does not get ‘blue tick’ but ‘orange tick’.

People who get ‘Orange Tick’ see ‘Popular Creator’ written on their account. Also, by looking at the account, it also shows how many ‘Hearts’ the user has received, that is, how many people have liked his videos so far.

The means of fame and income

There are some benefits of tiktok too. It has emerged as a good platform especially for villages and small towns.

Many people are fulfilling their hobbies through this. For example, if someone does a good comedy or does a good dance, then tick-talk is a good platform to show his talent.

Not only this, many people are also earning money through this. Sahil, who hails from Haryana, has 3,0,3200 followers on tick-talk.

He told the BBC that through his videos, he gets up to Rs 3,000-5,000 per month. Sahil wants his account verified and his followers reach 10 lakh.

Umesh Mukhiya of Bihar still posts videos of his comedy on the Vigo app. Through this, they earn up to about 5-10,000 rupees every month.

In a conversation with BBC, Umesh said, “10,000 rupees means a lot for a poor person like me. Now I am thinking of trying a tiktok too.”

How is earning?

Sulabh Puri, editor of tech website ‘Gadget Bridges’, says that after launching an app in a country, these companies hire people from different places.

Usually people are hired who are good to watch, who have to do comedy, who have skills like singing or dancing. They have to put some videos every day and in return they get some money.

Apart from this, they also include film stars or those actors who are struggling or in the early stages of their career. In this way, they also get money and a platform. On the other hand, the company is also promoted.

Sulabh explains, “Apart from this, there is also a different model of revenue for the company and users. For example, if someone shows a Coca-Cola bottle in their video or shows a bottle of shampoo, then also through brand promotion. Earned. “

According to team leader Rahul Sachan of tech website ‘Gizboat’, if you talk about the earnings of the user, then it is decided by looking at the ratio of views, likes, comments and shares.

Rahul says that nowadays most social media apps are paying more attention to ‘engagement’ and ‘conversion’ than views. That is, the more people react to your video and the more people comment, the more likely your earnings will be.

Not only benefits but also risks

It is not that everything is good in tiktok. There is another aspect of this:

– It has been said on the Google Play Store that only people over 13 years of age can use it. However, it does not appear to be followed. In all the countries of the world including India, a large number of people below the age of 13 are made through the video of tiktok.

– In terms of privacy, tiktok is not free from dangers. Because only two privacy settings can be done in this – ‘public’ and ‘only’. That is, you cannot apply any filter to the viewers of the video. Only you will be able to watch your videos or every person who has internet.

– If a user wants to delete his tiktok account then he cannot do it himself. For this, he has to request a tick-talk.

– Since it is completely public, anyone can follow, message anyone. In such a situation, people of criminal or antisocial nature can easily mislead young children or teenagers.

Other about it

– Many tiktok accounts are filled with adult content and since there is no filter, every tick-talk user can see them, even children.

Sulabh Puri says that the biggest problem with Chinese apps like tick-talk is that there is no option to ‘report’ or ‘flag’ any content. This can be dangerous in terms of security and privacy.

They believe that in such a situation, companies must do so that people below 16 years of age should stop using it.

According to Sulabh Puri, the other major problem here is that of ‘cyber bullying’. Cyber ​​bullying means mocking people on the internet, degrading them, calling them bad and trolling.

He says, “You take the example of a woman who was making ‘Hello Friends, Drink Tea’ videos. You can say that she wanted to be famous or viral. Everyone wants to be famous and viral, but someone Don’t want to be trolled. It’s very easy to troll and make fun of others on apps like Tiktok. “

Therapist and counselor by profession Smita Barua says that social media like tick-talk are exposing our prejudices and mentality.

He said, “I have seen many times in such videos, people of villages and small towns are made fun of. Those people who do not appear on social media in a particular way. On such an occasion we have to ‘ The “digital divide” is clearly visible.

Rahul Sachan also believes that applications like tiktok need to be kept in control but only slightly.

He said, “In July 2018, Indonesia banned tiktok because a large number of teenagers were using it to upload and share pornographic content. It was later reintroduced after some changes and conditions. . “

According to Rahul, in view of the rapid growth of fake news in India, applications like tiktok need to be curbed.

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He says, “When we download an app, we don’t pay much attention to the privacy conditions. Just ticking on ‘Yes’ and ‘Allow’. We go to our photo gallery, location and contact number … in We give access to everyone. After this, where is our data going, what is it being used, we do not know anything. “

Rahul says that most of the apps nowadays work with the help of ‘Artificial Intelligence’. In such a situation, if you use them even once, then they gather many information related to you forever, so there is a need to be more cautious about them.


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